Le Vif/Knack Weekend Black 2021
PrintConcept
Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.
Key facts
- Print run 98,950 (Knack Weekend) + 61,582 (Le Vif Weekend)
- RLP Knack Weekend + Le Vif Weekend: 563,025
- Profile Le Vif Weekend + Knack Weekend:
- 49,6% women
- 57,2% of the readers are Bachelor, Master, PhD graduates
- 9,8% executives
- 40,6% social groups 1-2
(Source: CIM NRS 2019-2020 paper+digital, Print run: Print run Cim Brand Report 2019)
CALENDAR 2020:
Thème | Parution | Deadline réservation | Deadline matériel |
Black Mode | 24-25/02/2021 | 05/02-09/02/2021 | 09-11/02/2021 |
Black Luxury | 24-25/03/2021 | 05/03-09/03/2021 | 09-11/03/2021 |
Black Design | 21-22/04/2021 | 01-06/04/2021 | 06-08/04/2021 |
Black Voyages | 26-27/05/2021 | 05/05-07/05/2021 | 07-11/05/2021 |
Black Mode | 01-02/09/2021 | 13-17/08/2021 | 17-19/08/2021 |
Black Food | 29-30/09/2021 | 10-14/09/2021 | 14-16/09/2021 |
Black Design | 20-21/10/2021 | 01-05/10/2021 | 05-07/10/2021 |
Black Luxury | 10-11/11/2021 | 20-22/10/2021 | 22-26/10/2021 |
Black Party | 01-02/12/2021 | 12-16/11/2021 | 16-18/11/2021 |
Tarifs
- 1/1 page: € 21,500 + supplement compulsory place*
- 1/1 page F&BI: € 17,200 + supplement compulsory place*
- 2/1 page: € 43,000 + supplement compulsory place*
- 2/1 page F&BI: € 34,400 + supplement compulsory place*
* Check out our placement policy on www.roulartamedia.be. For any question related to available placements, please contact us.