Trends Luxe

La Fabrique à Idées worked on this project together with Carat and TBWA. The aim was to announce the launch of the new Club Med villas in Belek (Turkey). These are part of the “Villas & Chalets” range of the Club and are aimed at a wealthy public. The proposal of la Fabrique à Idées therefore went straight out to the business magazine Trends/Trends-Tendances.

A special luxury edition of Trends/Trends-Tendances was published, printed on glossy paper, with a luxury cover and glued back. The ideal context for the advert for these new residences on cover 4.

The subscribers of Trends/Trends-Tendances then also received a special version of the edition in their post box: in addition to the luxury finish, the magazine had a double cover with a tabernacle that opened to reveal the most beautiful Club villas.

The inside front cover featured a letter from Hadi Kamouh, General Manager Benelux for Club Med, in which the concept was explained to the readers. On top of this the inside back cover also had a reader promotion. This original promotion guaranteed an optimal impact on the Club Med target group.