Coca-Cola

During the preparations for the London Olympic Games in July 2012, Coca-Cola asked the well-known producer Mark Ronson to write a special number for this international sporting event. This lead to the song ‘Anywhere in the world’. Coca-Cola, the historic sponsor of the Olympic Games, then went on to organise the ‘Move to the beat’ campaign, which included a major competition in which participants could demonstrate their DJ talents by making a remix of ‘Anywhere in the world’.

Alongside this there was also a competition to win tickets for a secret gig in London on 11 May, in the presence of Mark Ronson and several VIPs. Tickets were also provided for the media that carried promotions for this campaign.

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