BNP Paribas Fortis
PrintLa Fabrique à Idées came up with a complete cross-media communication campaign for BNP Paribas Fortis. Paribas Fortis’ idea was to tackle the subject of “working capital”, and therefore to aim at a well-determined target group.
First and foremost a survey was organised that was extensively publicised both in print, online and on Kanaal Z/Canal Z. The results of this survey were set out in a dossier in Trends/Trends-Tendances, on trends.be and on Kanaal Z/Canal Z.
Experts from BNP Paribas Fortis were then given the word over a period of 6 weeks in “The Expert talks” column in Trends/Trends-Tendances, and on Kanaal Z/Canal Z via a business branding. Trends.be was responsible for an editorial dossier for a one month period for traffic to the BNP Paribas Fortis site. “The Expert talks” column also featured on it.
Finally, BNP Paribas Fortis then sponsored the CFO Awards, a stylish event in the presence of many CFOs and decision makers, which ensured additional visibility amongst the intended target group. And there was more – BNP Paribas Fortis was also integrated into one of the Roularta Business Leads e-letters, in order to generate leads via white papers.
Finally, in order to close the campaign, the BNP Paribas Fortis image campaign leapt online on trends.be, on kz/cz.be, in print and via our mobile applications. In short, a cross-media total concept that guaranteed a maximum impact.
