Special Executive Survey- June '15
Portfoliohun aankoop- en mediaconsumptiegedrag? 012. Space/ Bernard Cools- Pragmatische mensen maken logische ... Het kaderlid als persoon en consument 028. OMD België/ Remi Boel- Liever jaarlijks Enjoy! Benieuwd wat ...
CIM NRS
PortfolioIn a market under great pressure, Roularta Media Group has scored a great report from the CIM This gives Roularta plenty of confidence in the strategic approach it has taken with its magazine titles. From a media planning perspective, the paper + digital ...
Executive Survey
PortfolioSince 1989, the Executives Survey is a study aimed at supporting the business mediaplanning. In fact the study contains data on the consumption patterns of the executives, gives information about the products and services used within the company and cover ...
BNP Paribas Fortis
PortfolioLa Fabrique à Idées came up with a complete cross-media communication campaign for BNP Paribas Fortis. Paribas Fortis’ idea was to tackle the subject of “working capital”, and therefore to aim at a well-determined target group. First and foremost a survey ...
Bose
PortfolioBose is the undisputed leader in the field of audio systems. The focus of their communication was the concept of “Add a bit of music to the summer.” We therefore suggested to Bose that they become the EXCLUSIVE partner of the communication concept we had ...
Coca-Cola
PortfolioDuring the preparations for the London Olympic Games in July 2012, Coca-Cola asked the well-known producer Mark Ronson to write a special number for this international sporting event. This lead to the song ‘Anywhere in the world’. Coca-Cola, the historic ...
Mini Black
PortfolioClub Med is looking to strengthen its brand recognition even further in the north of the country. The brand is well established in the south of Belgium, but Club Med is less top of mind for Dutch speakers. High time to make changes here via a high impact, ...
Trends Luxe
PortfolioLa Fabrique à Idées worked on this project together with Carat and TBWA. The aim was to announce the launch of the new Club Med villas in Belek (Turkey). These are part of the “Villas & Chalets” range of the Club and are aimed at a wealthy public. The ...
Weekend White
PortfolioIn the autumn of 2012, Club Med opened a new winter Club village (Pragelato) in Italy. In order to communicate this launch in an innovative and striking manner, Club Med went in search of a media partner who would fit well with its image and who would be ...
Packages for tablets
PortfolioPackages for tablets ...
