Executives trust magazines

The TNS research bureau carried out an Executive study between the months of February and December last year.

The results show that Belgian executives appreciate magazines as a source of professional information and as guides for personal purchases. Roularta readers are also given an extremely innovative profile. With an advertising message in all of the Roularta Media Group titles you reach more than half of all Belgian executives in one go. The study also shows that a strong WOM (Word of Mouth) profile emerges for Roularta readers in the finance, interiors, travel and real estate sectors. Contact Anja Schorge for an analysis of this study per sector.