Roularta Media Group welcomes Marjolein Denekamp as CEO of Roularta Media Nederland

Roularta Media Group welcomes Marjolein Denekamp as CEO of Roularta Media Nederland

Photo: © Yvette Kulkens Photography

At the beginning of January 2025, Marjolein Denekamp will be joining the management team at Roularta Media Group (RMG) as the new CEO of Roularta Media Nederland (RMN), the publisher of EW (formerly Elsevier), as well as leading mindstyle and special interest magazines such as Happinez, Flow, Plus and Truckstar. Marjolein will be responsible for implementing the RMG vision and strategy in the Netherlands, with a focus on digitisation, innovation, sustainable growth and partnerships. 

Marjolein Denekamp (°1983), who holds a Bachelor of Science in Leisure Studies (Breda), gained her first work experience at digital agencies and in the event business. She subsequently worked at Grüner+Jahr Netherlands as chief digital officer and digital strategist. In 2018, she joined Hearst Magazines Netherlands as the chief audience & growth officer, where she focused on the digital transformation of the business, specifically in print.

With this valuable experience under her belt, Marjolein will be starting her new job as CEO of Roularta Media Nederland at the beginning of January 2025. She will further implement RMG’s vision and strategy – focused on digitisation, innovation, sustainable growth and partnerships – in the Dutch multimedia landscape. Marjolein follows in the footsteps of Erwin van Luit, who left earlier this year.

Marjolein Denekamp, the incoming CEO of RMN, tells us: 
“Roularta Media Nederland (RMN) owns a broad portfolio of top brands with strong communities. Simultaneously, RMN is aware of the challenges involved in shaping recent acquisitions (New Skool Media, WPG Media), their transition, and the digitisation and cultural fusion that this will require. I am looking forward to working with the teams in the Netherlands and Belgium to implement and further expand RMG’s vision.”

Xavier Bouckaert, the CEO of RMG, adds: 
“An ambitious strategy in a challenging media sector can only be achieved with the right skills and talents. That’s why I’m so excited to welcome Marjolein to our talented management team, to accelerate RMN’s growth strategy and digitalisation.” 

Roularta Media Nederland (RMN) is the second largest independent magazine publisher in the Netherlands, and it is part of the international Roularta Media Group (RMG). RMN runs 30 magazine brands with a team of more than 240 professionals, creating distinctive content in every form, from print magazines and digital reading to e-commerce and live events. With a focus on special interest magazines and the senior segment, it serves a wide readership. In addition, RMN organises various public events such as the Truckstar Festival and Be!eef. 

Roularta Media Group (RMG) is a Belgian listed multimedia group with over 1.200 coworkers and a total turnover of 323 million euros. In Belgium, RMG is market leader in magazine brands in Dutch and French as well as market leader in local media with, among others, De Zondag. In the Netherlands, RMG has the second-largest portfolio of magazine brands. In Germany, RMG is market leader in media for the fifty-plus audience. RMG has a hypermodern offset printing factory, Roularta Printing, producing high-quality newspapers, magazines and catalogs for the Belgian and international markets. RMG offers powerful digital tools, such as the app 'Mijn Magazines', with a digital kiosk, a 24/24 website with content from all editorial teams and subscriptions available for the whole family. RMG has implemented a trendsetting sustainability program called Roularta Cares. 

In eighth place, and as one of the companies making the most significant progress, Roularta Media Group has joined the top ten most attractive employers in Belgium according to Randstad’s most recent Employer Brand Research (2024).

Xavier Bouckaert
CEO Roularta Media Group
xavier.bouckaert@roularta.be
+32 (0)51 26 61 11