Roularta Media Group Strengthens Market Position with Outstanding CIM Figures
Roularta Media Group Strengthens Market Position with Outstanding CIM Figures
With an impressive reach of 3.7 million readers across a wide range of publications, Roularta Media Group (RMG) reaffirms its leading role in the Belgian media landscape, as evidenced by the latest Press Study published by the Centre for Information on the Media (CIM).
The 'total brand' results (the sum of the paper version, the digital version of the magazines, and their websites and apps) show that several of RMG’s titles easily surpass one million readers and online visitors:
- De Zondag remains Flanders’ largest weekly magazine, with more than 1.3 million readers.
- Libelle and Femmes d’Aujourd’hui together reach nearly 1.3 million Belgians every week.
- Libelle Lekker and Délices de Femmes d’Aujourd’hui attract more than 1.3 million readers.
Additionally, RMG’s French-language publications are experiencing remarkable success, with significant growth rates.
Key Insights
The combined results of the media brands in their print and digital versions, which are crucial for creating media plans, lead to three main conclusions: (1) growth in local media, (2) success in the business segment, and (3) the effectiveness of the content and audience mix.
1) Growth in Local Media
• De Zondag remains the largest local medium with 1.3 million readers.
• De Krant van West-Vlaanderen reaches nearly 300,000 readers weekly, making it the most-read newspaper in the province of West Flanders after De Zondag. This strong connection to local communities underscores the readers’ trust in RMG’s journalistic quality and the value of local news.
2) Success in the Business Segment
The business segment continues to grow positively. Titles such as Trends, Trends/Tendances, and Data News strengthen their leading position as essential information sources for the Belgian business world:
- Trends and Trends/Tendances show a 7.6% increase, reaching over 300,000 readers.
- Trends Style has seen a spectacular rise of 38.6%, now reaching 154,000 readers.
- Data News grew by 11.9%, reaching more than 72,000 readers.
3) Content and Audience Mix Proves Effective
The news magazine Knack and its French counterpart Le Vif achieve excellent results among influential target groups. The number of executives reading the magazine has increased by 20% compared to 2023, with Knack seeing a 50% rise.
Moreover, the share of female readers in higher social classes (group G 1-4) now represents 32.5% of the readership.
Feeling has risen by 7.6%, now reaching 193,000 readers, with one in four women coming from social group 1+2, an increase of 43% compared to the previous study. Luxury lifestyle continues to attract strong interest, with new accents from a new editor-in-chief already showing results.
French-language lifestyle magazines also perform exceptionally well, with Flair FR showing further growth of +3.3%. Plus Magazine FR achieved a solid increase of 1.4%.
Digitalization and Success of the 'Mijn Magazines' App
Xavier Bouckaert, CEO of Roularta Media Group:
“Since the launch of the Mijn Magazines bundles, which provide digital access to 30 magazine brands for the entire family, the digital reading time of our subscribers has significantly increased. They now spend twice as much time reading articles on both the website and in the Mijn Magazines app. This positive trend illustrates the successful digitalization of our offering and the growing engagement of our readers. Notably, users of the Libelle bundle (launched this summer) spend 60% of their time on other titles within the bundle.”
With these results, Roularta Media Group remains a market leader and continues to drive its strategy of digital growth and content quality forward.
