Eva Van Driessche joins Roularta Brand Studio as Creative Director
Eva Van Driessche joins Roularta Brand Studio as Creative Director
Starting today, Eva Van Driessche is joining the Brand Studio of Roularta Media Group (RMG). With her extensive experience in storytelling through social media, video, online journalism, and audio, Eva, as Creative Director, will develop multimedia creative formulas for the advertising market. With her background as editor-in-chief of Flair, Eva is also the ideal person for optimal collaboration between the sales and editorial teams of the various media brands within RMG.
Eva sees a high-quality journalistic approach within content marketing as the key to success. From her years at Flair, she also brings a wealth of knowledge about younger audiences and Gen Z journalism.
Strategic Choice
As a listed company in the media sector, RMG has an ambitious strategy focused on digitalization, innovation, creativity, and sustainability. In supporting this strategy for the Belgian advertising market, Eva, as Creative Director, plays a key role.
Experience
Eva Van Driessche (born 1978) obtained a degree in Germanic Languages and ventured into the magazine landscape during her studies. She worked at media brands such as Humo, Vitaya, Goedele Magazine, Feeling, Nina, and Flair, where she always combined digital and print journalism. She also gained a year of experience in a digital startup environment. Since 2018, Eva has been working at RMG as editor-in-chief of Flair.
Eva Van Driessche, Creative Director Roularta Brand Studio:
"After the success off the social first packs at Flair, I am eager to develop more innovative, creative ways of storytelling that lead to successful campaigns. I look forward to applying my journalistic skills in a new way. A good story works: in magazines, on websites, on social media and in content marketing. And if there is one thing we have plenty of at Roularta it’s great stories. I have enjoyed working with the talented team at Brand Studio during my years at Flair. I am excited to now work together on the (digital) future of content marketing."
Veerle Neyens, Director Roularta Brand Studio:
"Roularta Brand Studio has been working closely with the editorial and marketing teams of our media brands for years to offer the best strategic content solutions for advertisers. I am thrilled with Eva's arrival; with her extensive experience, knowledge, and team spirit, we can further expand our creative and innovative position with the entire team."
Philippe Belpaire, General Manager Roularta Advertising:
"More than ever, our advertising department wants to focus on content marketing and multimedia creativity. The communities and target audiences we have built around our strong magazine brands are perfect for this. Content and brand experience go hand in hand. Companies and advertisers need content that explains what they stand for and reflects their mission, vision, and values. I am very pleased that Eva is joining our Brand Studio. With her years of experience as editor-in-chief of Flair, she can give an extra boost to the qualitative branded content journalism for which our Brand Studio is known."
About Roularta Advertising
Roularta Advertising is the national advertising sales house of Roularta Media Group. As the undisputed market leader in magazine brands, national advertising solutions are directed at specific target groups and the general public, both in print and online, with classic and native advertisements. The media brands of Roularta Media Group reach a record number of readers, as proven by the CIM figures from October 2023. These figures show, among other things, that Roularta has both the largest newspaper - De Zondag - and the largest paid magazine - Libelle - in Belgium.
About Roularta Media Group
Roularta Media Group (RMG) is a Belgian listed multimedia group with over 1.200 coworkers and a total turnover of 323 million euros. In Belgium, RMG is market leader in magazine brands in Dutch and French as well as market leader in local media with, among others, De Zondag. In the Netherlands, RMG has the second-largest portfolio of magazine brands. In Germany, RMG is market leader in media for the fifty-plus audience. RMG has a hypermodern offset printing factory, Roularta Printing, producing high-quality newspapers, magazines and catalogs for the Belgian and international markets. RMG offers powerful digital tools, such as the app 'Mijn Magazines', with a digital kiosk, a 24/24 website with content from all editorial teams and subscriptions available for the whole family. RMG has implemented a trendsetting sustainability program called Roularta Cares.
In eighth place, and as one of the companies making the most significant progress, Roularta Media Group has joined the top ten most attractive employers in Belgium according to Randstad’s most recent Employer Brand Research (2024).
