Mini Black

Club Med is looking to strengthen its brand recognition even further in the north of the country. The brand is well established in the south of Belgium, but Club Med is less top of mind for Dutch speakers. High time to make changes here via a high impact, creative campaign.

Our recommendation:

• Build on the strong brand of the Knack Weekend Black Issues.
• Taking the city guides as inspiration, we have suggested to Club Med that a ‘pocket travel book’ could be created.

The project is based around the following principles: a strong brand, strong content, an attractive item.