Bose

Bose is the undisputed leader in the field of audio systems. The focus of their communication was the concept of “Add a bit of music to the summer.” We therefore suggested to Bose that they become the EXCLUSIVE partner of the communication concept we had developed: “Create your dream poster.” The partner (Bose) became a completely integral part of a four chapter story: through the editorial, online, promotion and an event.

Bose benefitted from being integrated into the editorial content of a 10 page dossier, and was also part of an online competition that asked visitors to the site to create their own dream poster. The competition was announced in the magazine each week, along with the names of the winners. It also featured on the home pages of Focus.be and Knack.be. Knack Focus was also present in the promotions around the theme at 3 festivals.